How to Brainstorm Killer Video Ideas for Your Business
Every great video starts with a great idea. But let’s be honest—sitting down to brainstorm can sometimes feel like staring at a blank page with zero inspiration. Don’t stress. At NINJA video house, we know that sparking creativity is as much about the process as it is about the end result. Whether you're planning your next campaign or just dipping your toes into video marketing, these brainstorming tips will help you generate killer video ideas that captivate audiences and drive results.
1. Start with Your Audience
The best video ideas are audience-first. Think about who you’re speaking to and what they care about most.
Questions to ask yourself:
What problems can I help solve?
What questions are my customers already asking?
What do they value—entertainment, education, or inspiration?
By putting yourself in your audience's shoes, you’ll uncover topics and angles that resonate deeply.
2. Tap Into Your Brand’s Story
Your brand has a story—and that’s a goldmine for video ideas. What makes your business unique? What’s the passion behind what you do?
Ideas to explore:
Behind-the-scenes looks at your team or process.
A video explaining your "why" or mission.
Customer success stories that highlight your impact.
Authenticity and transparency create powerful connections with your audience.
3. Embrace the Power of Lists
People love content that’s bite-sized and actionable. Brainstorm list-style video ideas that deliver quick, valuable takeaways.
Examples:
“5 Tips for [Your Industry].”
“3 Mistakes to Avoid When [Common Problem].”
“Top Tools We Use to [Achieve a Goal].”
This format is straightforward, engaging, and keeps viewers coming back for more.
4. Explore What’s Trending
Trends are an endless source of inspiration. Keep an eye on social media platforms, industry news, or even pop culture moments for ideas you can adapt to your business.
Where to look:
TikTok and Instagram Reels for popular formats or audio.
Google Trends or industry blogs for hot topics.
Current events or seasonal themes that tie into your messaging.
Just remember: trends move fast, so act quickly to stay relevant.
5. Focus on Value Over Sales
Audiences don’t want to feel sold to—they want to feel helped. Educational or how-to videos are a great way to build trust while showcasing your expertise.
Ideas for educational videos:
“How to Use [Your Product] Like a Pro.”
“The Ultimate Guide to [Your Industry Problem].”
“What You Should Know Before [Making a Decision].”
Position yourself as the go-to expert, and the sales will follow.
6. Brainstorm as a Team
Collaboration fuels creativity. Gather your team, throw ideas around, and build off each other’s energy. Even the wildest suggestions can lead to something brilliant.
Tips for team brainstorming:
Set a clear goal or topic to focus on.
Encourage free-flowing ideas without judgement.
Use prompts like, “What’s the craziest thing we could do?”
Creative sparks fly when everyone has a seat at the table.
7. Draw Inspiration from Your Competitors
Keep an eye on what others in your industry are doing—not to copy, but to learn.
Ask yourself:
What’s working for them, and why?
How can I put a fresh spin on their ideas?
What gaps are they leaving that I can fill?
Use this research as a starting point to create videos that stand out from the crowd.
8. Use Tools to Kickstart Ideas
Sometimes, you need a little help to get the creative juices flowing. From AI writing tools to content calendars, there’s no shortage of resources to spark inspiration.
Popular tools include:
AnswerThePublic for trending questions.
BuzzSumo for top-performing content.
ChatGPT for brainstorming unique angles.
Work smarter, not harder, when it comes to ideation.
9. Keep It Simple
Don’t overcomplicate the process. Sometimes the best ideas are the simplest ones. A clear, focused concept with high-quality execution will outperform overly ambitious, messy ideas every time.
Let NINJA Video House Bring Your Ideas to Life
At NINJA video house, we specialise in turning killer ideas into scroll-stopping videos. From brainstorming to production, we’re here to make your creative vision a reality—with precision, speed, and excellence.
Ready to kickstart your next video project? Let’s brainstorm together and bring your brand to life on screen.